Fresh content is essential for social media and finding an endless pool of ideas can be difficult. You should avoid hard-sell promotional content because people will ignore that as much as they ignore most any type of advertising these days.
What should you post instead? How can you keep your Facebook and blog fans engaged and interested?
Here's one idea: post short how-to articles. The simple how-to article works to establish you as an authority in your field. If you sell goods, draft step-by-step instructions on how to use them. If you offer services – labor or clerical – you can offer tips on handling certain issues without necessarily giving away the store.
